Christine O’Donnell Ad Echoes: He’s You Too

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I have a piece in this week’s newsstand and iPad editions about Fred Davis, the man behind many of the best ads of this political season, including Christine O’Donnell’s “I am not a witch spot.” (Subscribe. For $5 we will send 15 issues to your house.) I asked Davis about that ad. His answer:

“When your client is the featured joke on the opening of Saturday Night Live, and every Friday night the country breathlessly awaits what new scandalous old tape Bill Maher will show about her, you have to draw a line in the sand,” Davis says. “Say, ‘From this moment forward, this race is about things that are important.'”
The other good thing about the witch ad is it lends itself to brilliant parody. A warning, before you click below, this contains some language not acceptable in the Swampland comments section. But I think it’s worth it.

 

[youtube=http://www.youtube.com/watch?v=A8ABXZcfZCQ&fs=1&hl=en_US]