What Would Don Draper Say?

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Yesterday, I caught a new spot for Campbell’s soup that boasts of the company’s “farm-grown ingredients.” I did a double take. “Farm-grown ingredients”? As opposed to what? Test-tube carrots? Magically conjured potatoes? I imagined Peggy on Mad Man presenting the idea to Don Draper. The scene did not end well.

I mention this only as a way of saying that not all copy is written equal. Take this new ad for Democrat Jack Conway, who is running for senate against Republican Rand Paul in Kentucky.

[youtube=http://www.youtube.com/watch?v=lliSqYNt5_Y&fs=1&hl=en_US]

“Rand Paul is off the wall,” says the older lady as she throws up her hands. Slogans like that could sell some soup.