The Romney Playbook

Continuing Mittpolooza today, I found his "leaked" playbook to be highly amusing, especially in its brazen sales-speak. I'm particularly enamored of the phrase "Primal Code for Brand Romney," which makes him sound a little like a Michael Crichton novel. I also love that it's a Power Point presentation. Next year's Oscar-winner, anyone?

The conventional wisdom around Washington seems to be that the leak was intention, far from accidentally revealing their strategy, they have proved that they have strategy. (This shores up last week's "leaked" poll "analysis," the gist of which was, "Our low numbers just mean we have a lot of room for improvement!" -- true enough, if eventually beside the point.) Of course, if the leak was accidental, and his positions have been "exposed," there's no need to worry -- they'll change soon.